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Séverine Van der Schueren - Corporate Communications Officer - Cofinimmo |
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Our mission |
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Acquisition |
Consumer Loyalty |
| Objective |
Recruitment of new customers by information,
presentation, direct sale, promotion, etc. |
Sending of various or commercial information
via a regular newsletter or a specific communication. |
| Definition of your target |
Seek and purchase of opt-in* e-mail addresses
via list-broker. Selection of the addresses according
to various criteria. |
Optimization of your customers files and
installation of data-gathering system for the constitution
of a DataBase. |
| The message |
Concept and content definition
Template creation
E-mail production |
| Sending and Personalization |
Sending of the mailing via
professional tools
Personalization of the message "Dear Jean Dupont"
Personalization of the contents
Insertion of the obligatory legal mentions
Possibility of désinscription |
| Reporting and analysis |
Results in real time
Global or by individuals results (number of opened e-mails,
number of clicks, number of forwards, etc.)
Results analysis |
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* opt-in : the Net surfers receiving advertising
beforehand filled a form in which they agree to receive this type
of communication.
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Ressources : |
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Ask for a quote : |
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