Which solutions ?
E-Mail
SMS

For which targets ?
Business to Business
Business to Consumer

Which objectives ?
Acquisition of new customers
Development of consumer loyalty of the existing customers

Advantages compared to traditional direct marketing (offline)
Weaker costs of sendings (0.04 Euro/e-mail against 0.42 Euro/stamp)
No impression, only creation and production in several languages
Personalization of the message for each individual at the time of the same sending
Precise targeting (age, sex, use, centers of interests, etc.)
Global or by individual reporting in real time
An action is finished into 3 to 4 days

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