Mission

CEFIC (European Chemical Industry Council) entrusted to Publicityweb the mission of promoting its new Web site www.chemistryandyou.org devoted to chemistry and targeting the children and teachers in Europe.

Expertise

Publicityweb first of all drew up the list of the most relevant keywords (ratio number of research / number of results) to touch the aimed target, then defined the titles and adequate descriptions.

Our experts then carried out a precise work of optimization of the site.

Then Publicityweb submitted the site in the main search engines and directories used in Europe.

Finally, Publicityweb is in charge of the follow-up of the positioning and the maintenance of the acquired positions.

Results

"The Search Engine Marketing of "Chemistry and You" has just enabled us to double the number of visitors. A profit of visitors which could have been reached only with financial means definitely more important if other ways of promotion had been used."

"The effectiveness and the professionalism of Publicityweb convinced us! To profit from competences of these pros of referencing is a real asset in a Web universe which requires so many various competences. We appreciated their manner of regulating problems related to the way in which the site is built or programmed. These problems, too often occulted by the designers or programmers, can considerably block the penetration of sites in the search engines."

Dominique Maréchal - Communications Counsellor - Cefic