| Mission
CEFIC (European Chemical Industry Council) entrusted to Publicityweb
the mission of promoting its new Web site www.chemistryandyou.org
devoted to chemistry and targeting the children and teachers
in Europe.
Expertise
Publicityweb first of all drew up the list of the most relevant
keywords (ratio number of research / number of results) to
touch the aimed target, then defined the titles and adequate
descriptions.
Our experts then carried out a precise work of optimization
of the site.
Then Publicityweb submitted the site in the main search engines
and directories used in Europe.
Finally, Publicityweb is in charge of the follow-up of the
positioning and the maintenance of the acquired positions.
Results
"The Search Engine Marketing of "Chemistry
and You" has just enabled us to double the number of
visitors. A profit of visitors which could have been reached
only with financial means definitely more important if other
ways of promotion had been used."
"The effectiveness and the professionalism of
Publicityweb convinced us! To profit from competences of these
pros of referencing is a real asset in a Web universe which
requires so many various competences. We appreciated their
manner of regulating problems related to the way in which
the site is built or programmed. These problems, too often
occulted by the designers or programmers, can considerably
block the penetration of sites in the search engines."
Dominique Maréchal - Communications
Counsellor - Cefic |